Hi
DDB° Amsterdam is the Dutch office in the DDB° Worldwide network of advertising agencies.
This website is mostly in Dutch, but we are happy to welcome our friends from around the world, old and new.
If you want to know more about DDB° or would like us to give you an agency presentation in English, please get in touch. We will be pleased to give you a personal introduction to our agency.
Please contact Ivo Roefs at +31-(0)20-4065338 or ivo.roefs@nl.ddb.com
Below you will find a short introduction.
About us
A good idea makes things happen.
That’s why we believe in the power of creativity.
Nowadays, everyone is connected to everyone,
which is why we also call it ‘Social Creativity’.
That’s creativity that invites you to actively take part in it.
And to share things yourself.
Creativity that connects people with brands.
And people with people.
Social Creativity is all about ideas.
Fun, smart, innovative, emotional, inspiring or informative.
Ideas with Share Value.
If you can provide that, you’ll discover
that you get a lot back. Things that really matter.
That may be sales, but also a lifelong fan.
Value has many faces.
We love direct and personal contacts,
flexible professionalism and a transparent collaboration.
Those are things that matter to us.
That’s why, with most of our clients,
we have a long-standing relationship.
We think that, in itself, says something about us.
We are part of DDB° Worldwide, a network that is one of the Top 3 communication agency networks in the world.
The DDB° Group comprises, apart form our agency, specialized daughters and sisters. Almost the entire group is housed in a single building. There are no thresholds that separate one agency from another. We are next-door neighbours and help each other as good neighbours do.
Eigen Fabrikaat
RAPP
Tribal DDB
DataBay
DDB° Amsterdam offers many specialized services. Two of these are quite special (if we do say so ourselves). We would like to introduce them to you: DDB° SignBank and The Sustainability Files.
If you want to know more about these services, please contact us. We’ll be happy to tell you all about them.
Creative Work
Here you will find some of our creative work in English:
Volkswagen - Old Lady
KLM - Tile and Inspire (Case video)
Centraal Beheer Achmea - The Just Call us (Case video)
Centraal Beheer Achmea - Schotland
Centraal Beheer Achmea - Just Call Us LIVE
Centraal Beheer Achmea - Picknick
Centraal Beheer Achmea - Acupuncture
Centraal Beheer Achmea - Mouse
Centraal Beheer Achmea - Lion
Philips - 'Wake up Light (Case video)
Philips - See what light can do
DDB° SignBank
DDB° SignBank looks upon the world with a curious eye. All the time, and everywhere. It spots small and large changes in human behaviour, also called “signs”.
Signs are true to life. We watch what people do, instead of what they say they’ll do. Signs are picked up when reading the paper, during a walk on the city, at an exhibition, while out shopping, online, at the movies or during a train ride.
They cast a clear light on the times in which we live, and where we’re heading. And they help us understand why people behave the way they do. We translate this into specific consequences for different brands.
For example, are you looking for inspiring insights, what moves people, what behavioural changes are happening now or in the future? Are you running an NPD programme and do you want to know which trends you can capitalize on? Are you going to introduce a new product and do you want to find out which needs this product meets best? Do you want to chart industry-specific or target group-specific developments? We can help you.
DDB° SignBank regularly holds lectures and organize workshops. But we can also be your sounding board on strategy issues and for innovation projects. Want to know more? Please contact DDB° SignBank to find out what we can do for you and your brand.
Contact: Daan de Raaf
Telephone: 020-4065408
Daan.deraaf@nl.ddb.com
The Sustainability Files
Sustainable entrepreneurship or corporate social responsibility (CSR) has been high on many companies’ and brands’ priority lists for some years now. Even so, most do not have the know-how and tools to handle these issues structurally. Much is still being done and directed based on ‘intuition’.
At the same time, phrases like “green” and “sustainable” are losing their lustre. So many companies are communicating their sustainability message in the same way that consumers are being victimized by the onslaught of sustainable communication – but it is these same consumers that we need to make sustainability a reality. Consumers need to reclaim their place as the heroes that we listen to. What do they know and feel about sustainability, and what are they doing about it?
In 2008 research agency Intomart GfK and advertising agency DDB° launched “The Sustainability Files” to continuously study consumers’ attitudes towards sustainable entrepreneurship and corporate social responsibility. In 2010 the marketing consultancy b-open, which specializes in CSR, joined the collaboration.
The Sustainability Files offers insights into consumers’ knowledge, attitudes and behaviour on issues of sustainability – and how these change over time. Also, we measure the effect of sustainable or socially responsible initiatives and activities on “sustainable brand value” and brand image. This creates an essential guidance tool for evaluating and developing CSR initiatives and the communication for them. The research helps companies increase their CSR relevance and create more (brand) value. The Sustainability Files is unique. It centres around consumers, takes on sustainability at the root, sees sustainability as serious business instead of a hype – it does not only create know-how, but it makes it applicable too.
The study comprises 260 brands in 23 industries, measured among 3,600 consumers. The following companies are among those who have used The Sustainability Files: Bavaria, Bijenkorf, BMW, Grolsch, Heinz, Heineken, Kia, NS, Praxis, Tetra Pak, Unilever, V&D and Vodafone.
Want to find out the results for your brand? Please contact:
Vincent van den Berg
Telephone: 020-4065424
vincent.vandenberg@nl.ddb.com