SignBank
Who is DDB SignBank?
DDB SignBank looks at the world in an unprecedented way.
It is a sociological compass that is not based on what people say they do, but on what they actually do.
DDB SignBank identifies small and large changes in human behaviour, so-called “signs”. Signs are slices of life. You spot them when you read the paper, walk down the street, visit an exhibition, go shopping, surf the Internet, watch a documentary, take a train ride, visit your grandmother, go to the theatre, etc.
Using these signs, DDB SignBank generates new insights that signal the direction in which people’s lives move, today and tomorrow.
In this way, DDB SignBank can paint an insightful and detailed picture of the current zeitgeist, and point out why people behave the way they do. Also, DDB SignBank translates this vision into specific consequences for different brands.
DDB SignBank holds lectures, organizes workshops, offers insights as a starting point for strategic frameworks, provides input for innovation projects, and can always be consulted for a comprehensive vision on different themes.
For more information on DDB SignBank, please contact:
DDB
Merel de Boer
Telephone: +31-(0)20-4065406
merel.deboer@nl.ddb.com
Click here for the latest DDB SignBank publication