DataBay

In the DDB group, we at DataBay are the knowledge centre on data analysis, client data studies and spending efficiency. We build bridges between databases, marketing objectives and communication tools. Our expertise addresses the growing need that advertisers have for knowledge on and security of the effectiveness of their investments. Through DataBay, the DDB group can monitor, in a new and better way, what the real effects of communication are. By combining data analysis with exploratory research, we are able to show how consumers’ and consumer groups’ attitudes are related to their actual behaviour – in a much better way than through traditional communication studies.

For more information on DataBay, visit www.databay.nl.