Creativity

Creativity, and how we believe it’s related to budget

We, the people at DDB, like to see ourselves as 'enemies of the ordinary'. And an enemy of the ordinary is a friend of relevant, distinctive ideas with impact. We see it as our task to improve our clients’ market position through superior creativity, implemented through the consistent elaboration of a campaign theme.

That is why we favour clear, long-lasting campaign concepts. And why we oppose the fragmentation of messages and budgets. This is why we do not think in terms of 'small' clients. Large or small, whoever wants to grow - this is our philosophy - has to think big. And be prepared to become an enemy of the ordinary.